| 08/23/2001 | Shimano's Auction Ad CampaignThere's nothing new about an ad using a professional athlete to promote a product, but Shimano's new "Auction Campaign" goes a step further by allowing cycling fans to bid on actual parts used by Shimano sponsored
riders.
The first ad in the series, breaking in the September issues of Velo News and Cycle Sport, highlight the Dura Ace wheelset ridden to victory by Team Saturn star Trent Klasna, at this year's Redlands Classic. "Both wheels are in excellent condition", reads the ad, which features photos of Klasna on the road and the podium. "Never ridden over 75 mph". A close-up photo shows his initials on the rim.
Go to e-bay, where you can submit a bid. Proceeds go to a favorite charity of Klasna's: The Boxer Rescue.cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=1179226177
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