| 11/23/2001 | The European distributor for Browning SmartShift, Van der Velde Parts in the Netherlands, has pulled out. Total Bike brought featured the system in our interbike coverage. The computer controlled shift system has ben slow to take off because of its too high price when compared with similar bikes with the usual Shimano or SRAM systems. The system requires builders to design their bikes for the SmartShift.
According to Browning's Chief Marketing Officer Mic Mayer, the change of strategy is due to the current worldwide economic downturn. He stated that, in the interest of the product and Browning's customers, worldwide marketing and sales efforts will be handled from Seattle. Browning Component Inc. complete address is: 10020 Main Street, Suite 205, Bellevue, WA 98005 USA, Tel. +1 425 637 8637X102. Fax: +1 425 637 8599. (OB)www.bike-eu.com
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