| 01/07/2002 | Haro Bikes has signed a partnership with European BMX Connection (EBC) to market and promote the Haro brand throughout Europe.
EBC will work with Haro and its European distributors to develop and execute promotional activities; provide sponsorship and marketing support; serve as athlete liaison for Harošs freestyle, BMX and mountain bike teams; and provide regular updates on Harošs web site.
"Because of Harošs success in the United States, we see a tremendous opportunity to grow our business in Europe," said Jim Ford, Haro's president. "EBC and Bart de Jong, who has years of experience in working with the European bicycling community, will be a tremendous help
to our distributors and our athletes as we work towards increasing Haro's brand recognition."
"With a product line that meets the companyšs trademark quality and innovation, a very good distribution channel, and the success of its world class athletes, we are confident that Haro can be an industry leader in Europe," said Bart de Jong, president of EBC.
European BMX Connection, founded in October 2001, serves the European bicycling community with consulting, market research, journalism, and
promotions. Bart de Jong, president and founder of EBC, has over twenty years of experience in the industry. Prior to starting EBC, De Jong was a contributor to several European BMX magazines and served as European BMX/freestyle manager for GT Bicycles. For additional information,
please visit EBC's web site at www.europeanBMXconnection.com.
Haro Bikes was founded in 1978 by Bob Haro, who is known in the BMX industry as the "Father of Freestyle". Haro is a recognized leader in providing innovative bikes, parts and accessories to the BMX, dirt, freestyle/street and all terrain bike (ATB) markets. The Company currently has over 1600 dealers throughout the United States and distributors in fifty countries worldwide.www.harobikes.com
|
|
|
