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Extreme Sports Consumer Show to be held in Long Beach, CA in June
 
03/15/2002
Retailers, manufacturers, consumers and enthusiasts of extreme action sports will converge at the Long Beach Convention Center during the first-ever Extreme Action Sports Show held June 21-23, 2002.

Designed to bridge the gap between merchandisers and consumers, EAS-West, as the show is called, will serve as a forum for communication, education and demonstration.

"This will be the largest consumer show of its kind," said Darren Roberts, president of Extreme Action Sports of America, the show's producer. "Never before have so many vendors and consumers from so many exciting sports convened under one roof."

EAS-West will include literally dozens of sports, including popular sports such as snowboarding, surfing and mountain biking, along with newer sports such as street luge and bungee jumping. To help attendees find their way, the show has been broken down into four major groups: city sports, snow sports, mountain sports and water sports.

With over 224,000 square feet of indoor and outdoor exhibit space, the show will include hundreds of exhibitors, open-air demonstrations, entertainment venues, and food and beverage service.

"Our goal is to make the show as entertaining as it is educational," Roberts said. "There will be plenty of opportunities to get great deals, check out new products and meet top athletes. It's a great time to get excited about your sport, or even to discover a new sport."

With more than 50,000 consumers expected to attend the three-day event, the show also promises to be an excellent marketing opportunity for manufacturers and retailers. "EAS will provide one-on-one interaction between merchandisers and consumers," said Show Manager Erin Noonan. "It's a great way to learn what your customers are thinking, what they want, and what they like. It's market research, promotion, and retailing all rolled into one."

Exhibitors will have various booth sizes to choose from, and there are numerous sponsorship opportunities available as well. "Whether you're a national retailer or a local, specialized manufacturer," Noonan said, "you'll be able to meet and communicate with the most important people in your business - your customer."

For information on exhibiting at EAS-West, contact Teri Rohan at (818) 576-9257 or visit http://www.extremeactionsports.com. Admission is $15 and tickets will be available at the show. Children four and under are free. For more information on attending, call the EAS hotline at (818) 734-9755.

www.extremeactionsports.com



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