| 10/03/2002 | Smith & Wesson Holding Corporation parent company of the legendary 150-year-old handgun maker, Smith & Wesson Corp., today announced it has entered into a licensing agreement with Cycle Source Group, which produces bicycles and a wide array of accessories for Jeep and Honda. Cycle Source Group currently distributes their lines through mass retailers, sporting goods chains and bicycle shops.
"This new licensee affords us the opportunity to increase our exposure in the traditional consumer retail channels," said Mitchell Saltz, CEO and chairman of Smith & Wesson Holding Corp. "This is another step in our strategic licensing plan to create new revenue streams leveraging the legendary Smith & Wesson brand."
"We are very excited about taking over the Smith & Wesson bicycle line," said Nyle Nims, president of Cycle Source Group. "We already deal with
institutional and fleet orders and are prepared to expand and meet the needs of law enforcement, municipalities and the consumer marketplace. This is a great opportunity to expand the Smith & Wesson name."
Cycle Source Group will launch their representation of the Smith & Wesson bicycle line at the InterBike Show to be held at the Sands Convention Center in Las Vegas, NV from Sunday, October 6, 2002 through Tuesday, October 8, 2002. The InterBike Show is the largest bicycle trade Show in the U.S. and Cycle Source Group will be located in booth #339.www.smithandwesson.com
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